The Monaco Yacht Show launches its 2019 advertising campaign

The advertising campaign of the 2019 Monaco Yacht Show again reveals the audacious direction undertaken by the Organisers for six years to welcome a new generation of private visitors and introduce them to superyachting.

The artwork features a slightly restyled logo with the iconic monogram "MYS", bigger and instantly recognizable. This logo refresh will increase the Monaco Yacht Show’s brand awareness as a label of the Monaco superyacht art of living and of the « MYS » know-how in superyacht events, also heightened by the “House of Fine Yachting” hallmark (like seasonal collections in Haute Couture, the MYS unveils a unique collection of 120 superyachts every year).

The woman model, symbol of the chic universe of lifestyle superyachting, firmly crosses a water wall. The MYS is already looking forward to its 30th edition in 2020. An anniversary date that will resolutely position the Monaco Yacht Show as a genuine family brand with a range of related projects dedicated to enhance the show’s visit experience for the private clientele and offer a first immersion into the superyacht world for prospective owners or charterers over the next few editions (Monaco Yacht Summit, MYS Inaugural Gala event, Car Deck, Tenders & Toys, Sapphire Experience).

 Monaco Yacht Show
25-28 September 2019


Advertising campaign designed by the communication agency ComPlus.

Monaco Yacht Summit 2019: The topics

Now in its fourth year of edition, the Monaco Yacht Summit has become a valuable experience for the superyacht end-user clientele interested in better understanding the aspects of yachting during their visit at the Monaco Yacht Show.

The event, organised by the Monaco Yacht Show, will be held on Tuesday 24 September at the Yacht Club de Monaco. This year’s panel of yachting experts will discuss the following topics:


Discuss trends and insights with the top CEO’s
The first panel discussion will feature some of best-known CEO’s of superyacht brokerage houses, giving their perspectives on industry trends and aspects of chartering, buying, building and operating a superyacht.


Meet the entry point for experiencing superyachts
Often the first entry point for clients to experience superyachts, experienced charter brokers, charter managers and yacht crew managers will highlight the essential ingredients that combine to deliver a successful charter, from the yacht , the team involved, where to go and what to see and do.


Undertake a new construction project with the best guidance
Looking at the practical steps involved in commissioning and building a new construction project from a client perspective, our panelists will include shipyard, naval architecture, project management and legal expertise providing their guidance to delegates on undertaking a new construction project.


Put theory into practice
An in-depth look into a recent yacht case study highlighting the creative process from initial concept design through the build and to delivery, this final panel discussion will close the 2019 Monaco Yacht Summit with input from the project team including the designers and shipyard.

Since 2016, the Monaco Yacht Show invites its high-end visitors (or their reps, advisors and family offices) to schedule their stay in the Principality in advance for attending the Monaco Yacht Summit on the eve of the show.

The Monaco Yacht Show reserves the right to decline applications to attend the Monaco Yacht Summit.


Tuesday 24 September 2019
12.30pm - 6pm
Yacht Club de Monaco, Principality of Monaco
Entrance fee: € 650
Apply here:

The ticket entrance includes the access to the 2019 Monaco Yacht Summit, one invitation for one guest to the MYS Inaugural Gala Event (September 24 in Monaco) and one daily pass to visit the 2019 Monaco Yacht Show.

29th Monaco Yacht Show
September 25th – 28th, 2019
Port Hercules, Monaco
Opening times:
Wednesday 25th, Thursday 26th, Friday 27th September: 11 am – 7.30 pm
Saturday 28th September: 11 am – 7 pm.

Official website:
Social media:
Official hashtag: #mys2019
Twitter account: @mys_monaco
Facebook page: Facebook/monacoyachtshow
Instagram page: monacoyachtshow_official

The 6th MYS Superyacht Awards Ceremony

On the eve of the Monaco Yacht Show, the 6th annual edition of the show’s Superyacht Awards Ceremony will distinguish four spectacular luxury vessels that will make their world debut in Monaco.

The ceremony will be hosted during the MYS Inaugural Gala event that will take place on 24 September at the Yacht Club de Monaco. The event will be attended by 350 VIP guests from the yachting social elite, owners, business leaders and CEOs of the show’s partners from the luxury industry, by invitation only.

The four categories of the MYS Superyacht Awards Ceremony:

- The MYS/RINA Award rewards the eco-friendliest superyacht whose construction complies with a series of performance specifications as defined by the Italian classification company RINA.

- The MYS Interior Design Award is given to the superyacht, which design and bespoke work made on the interior areas enhance an exceptional quality of comfort, features and aesthetics.

- The MYS Exterior Design Award honors the superyacht which exterior design is the most innovative and refined.

- The MYS Finest New Superyacht Award, is given to the superyacht that meets the refinement criteria for both its interior and its exterior design and its sustainable innovations or development.

The jury of the MYS Superyacht Awards Ceremony is made up of an eclectic panel of journalists from yachting media who bring with them their expertise and culture to award the greatest superyachts out of the 125 jaw-dropping vessels on display from the following day at the 2019 Monaco Yacht Show. The list of the participating yachts will be announced from 16 September.

Car Deck For collectors and enthusiasts only

Since 2016, well-thought-of automakers and niche brands of tailor-made and customised cars and motorbikes meet up at the Car Deck exhibition of Monaco Yacht Show.

This September, connoisseurs of fine machinery will be enthralled by the thirty or so stunning models on full display on Quai Antoine Ier.

Brabus will come back again with a range of converted Mercedes-Benz cars. The German specialists in the transformation of vehicles from the three-pointed star brand will also exhibit ultra-exclusive and exciting powerboats via their subsidiary Brabus Marine.

Collectors of MBZ classic cars will also enjoy the distinguished selection of genuine vintage cars from the Mercedes-Benz Museum in Stuttgart. Displayed on the Car Deck by “All Time Stars by Mercedes-Benz Classic”, the cars will be available for sale.

Lovers of classic American muscle cars will be dazzled by the genuine Shelby models back again in Monaco. Gentleman Car, the exclusive dealer in Europe, will display the time-honoured CS GT40 MKI and the legendary Cobra 289 FIA and Cobra 427 roadsters, hand-crafted with total respect for the spirit of the original models.

If you’re going to give your old sports car new life, you’ll resolutely entrust it to LLM-Mecasport located on the illustrious motor-racing circuit at Spa-Francorchamps. The Belgian garage specialises in the restoration of prestige cars and especially classic Porsche cars, without ever distorting the authenticity of the model. LLM-Mecasport will exhibit the personalised Porsche 911 3.0L RSR and 1977 Porsche 911 2.7L Targa on the Car Deck.

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The Heritage Collection by Overfinch, leading creator of bespoke Range Rover vehicles since 1975, will make its worldwide debut at the MYS. The British brand will display customised versions of the iconic Land Rover and Range Rover models.

Garage Hotel will certainly appeal to passionate drivers of iconic cars visiting the MYS. The company builds state-of-the-art replicas of storied models like the Cobra or GT40 and Lola T76 for amazing road trip itineraries.

New to the Car Deck, Z’Art redesigns the passenger compartment of luxury cars. Leading player in automotive tuning on the Russian market with 140 expert technicians who work on top-flight passenger VIP-lounges inside SUVs and business minivans, Z’Art will exhibit a range of its latest customised creations to MYS visitors.

Titan Motorcycle Co will find their place at this year’s Car Deck and unveil their jaw-dropping retro-styled bikes. Award-Winning Builds like the Titan Bavarian Bobber BMW R50-3, Titan Xaver BMW K100, Titan One Honda CB350 and Titan BlueFalcon YamahaMT-01 are well-known worldwide.
The Austrian-based company will present one-off customised models including the TITAN “Two” and TITAN “The Arkitekt”.

Located alongside the MYS Starboard lounge and the Tenders & Toys exhibition areas on Quai Antoine Ier, this 2019 Car Deck will feature a diversified collection of thrilling streamlined vehicles. Some of them will be available for test drives by MYS premium visitors.

Car Deck
Exhibition of vintage, super and custom-built vehicles at the Monaco Yacht Show
25 - 28 September 2019 (11am – 7.30pm)
Quai Antoine Ier
Access on presentation of a valid MYS 2019 badge (Quai Antoine Ier entrance).

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