The Monaco Yacht Show launches its 2019 advertising campaign

The advertising campaign of the 2019 Monaco Yacht Show again reveals the audacious direction undertaken by the Organisers for six years to welcome a new generation of private visitors and introduce them to superyachting.

The artwork features a slightly restyled logo with the iconic monogram "MYS", bigger and instantly recognizable. This logo refresh will increase the Monaco Yacht Show’s brand awareness as a label of the Monaco superyacht art of living and of the « MYS » know-how in superyacht events, also heightened by the “House of Fine Yachting” hallmark (like seasonal collections in Haute Couture, the MYS unveils a unique collection of 120 superyachts every year).

The woman model, symbol of the chic universe of lifestyle superyachting, firmly crosses a water wall. The MYS is already looking forward to its 30th edition in 2020. An anniversary date that will resolutely position the Monaco Yacht Show as a genuine family brand with a range of related projects dedicated to enhance the show’s visit experience for the private clientele and offer a first immersion into the superyacht world for prospective owners or charterers over the next few editions (Monaco Yacht Summit, MYS Inaugural Gala event, Car Deck, Tenders & Toys, Sapphire Experience).

 Monaco Yacht Show
25-28 September 2019

 

Advertising campaign designed by the communication agency ComPlus.

MYS 2020: A Superyacht Industry Support Show

The Principality of Monaco and Informa announce a secure, not-for-profit event in 2020

The Principality of Monaco and Informa today confirmed they are working together to deliver an intimate, not-for-profit Monaco Yacht Show in Port Hercule in September 2020, with full details to be announced in the coming weeks.
The proposed event will employ the highest standards of hygiene and cleanliness and be dedicated to supporting the speedy recovery of the industry post COVID-19, providing an invaluable platform for designers, brokers, shipyards and other key players within the yachting industry to connect with their customers and share ideas in a safe environment.

Return & Recovery post the COVID-19 Pandemic
Like most industries, the COVID-19 pandemic has had a marked impact on the international yachting community, with many businesses temporarily closed and staff furloughed, and the usual annual cycle of industry activity severely disrupted.
As countries and locations around the world gradually relax lockdown restrictions and ease control measures, it is imperative that the superyacht community is supported in every way possible to help the industry return and recover safely and quickly.

The 30th Monaco Yacht Show in September 2020
With this in mind, The Monaco Yacht Show has been working closely with the Principality of Monaco to determine how best to support the industry in 2020.
This year’s Monaco Yacht Show is scheduled from 23 to 26 September. With control measures steadily being relaxed in Monaco, around Europe and internationally, on current course and speed, this should allow for a carefully staged event to still take place this year.
Therefore, it is our intention to retain these dates for the 2020 Monaco Yacht Show and work with suppliers and local authorities over the coming weeks to confirm full details of the event.
In the spirit of the history and position of the event within the superyacht industry, the 30th Monaco Yacht Show will be run on a not-for-profit basis, recognizing the challenges facing everyone post the COVID-19 pandemic and, therefore, providing direct support to all attendees and exhibitors from across the market.

Highest standards of hygiene and safety
The proposed 2020 Monaco Yacht Show will be organised in accordance with Informa’s AllSecure health and safety standard. As the world’s leading events’ organiser, Informa has developed a detailed set of enhanced measures to provide the highest levels of hygiene and safety at its events, providing everyone with reassurance and confidence they are participating in a safe and controlled environment.
Whilst the intimate nature of the 2020 event will prioritize the safety of participants, both Informa and the Monaco Principality are committed to ensuring the quality of the event and show experience is maintained for everyone.

Charlie McCurdy, Chief Executive, Informa Markets (organiser of the Monaco Yacht Show) said,
“The COVID-19 pandemic has had a devastating impact on all industries, not least the international yachting community. As we move to the other side of the pandemic, all parts of the industry need to work collaboratively to ensure a speedy return and recovery. We are playing our part by hosting a not-for-profit Monaco Yacht Show in 2020, providing an opportunity for the community to come together, share ideas, meet with customers and start to rebuild positive momentum.”

Jean Castellini, Minister of Finance and Economy for Monaco, said,
“In the aftermath of COVID-19, it is the responsibility of the Monaco Government to do everything we can to help businesses and industries recover quickly. In this spirit, we are working with Informa to finalise details of the 2020 Monaco Yacht Show, which will prioritize the health and safety of all participants, whilst providing direct support to the international yachting community, ensuring it can connect with customers and accelerate the recovery of what is an increasingly important industry for the region.”

Monaco Yacht Show 2020
September 23 – 26, 2020
Port Hercule, Monaco

Informa PLC
Informa is a leading international Exhibitions, Events, Information Services and Scholarly Publishing Group . It helps commercial, professional and academic communities work smarter and make better decisions faster, through specialist content and intelligence, and opportunities to connect and learn. For more information, please visit www.informa.com.

MYS 2020: the preparations continue

The 30th edition of the Monaco Yacht Show (MYS) is still on course to take place from Wednesday 23 to Saturday 26 September 2020 at Port Hercule in Monaco.

The impact of the COVID-19 epidemic is being felt all over the world and at all levels; protecting the planet's population has become the absolute priority.

This unprecedented situation is affecting national economies, with notable repercussions on the yachting industry. Now, more than ever, the MYS must shoulder its responsibility to support the industry and all of the business sectors that make it possible to organise the MYS.

The organisers are fully aware of the strategic importance of the MYS to the companies that participate each year – for growing their business, sales and marketing.

The MYS provides the various sectors of the luxury yachting industry with an opportunity to showcase their products, services and innovations. Shipyards and yachting brokers, for example, can invite clients keen to discover the world of luxury yachting onto their superyachts.

The MYS offers the perfect setting for establishing direct relations based on trust. Future buyers can visit several yachts all in one day, compare them, meet the designers, and discuss with brokers and shipyards. Such a totally immersive experience is as essential as it can be decisive when considering the purchase or construction of a superyacht.

Every year, Monaco stages the biggest display of superyachts in the world, featuring over one hundred boats boasting an average length of 49m.
Like everyone else, the MYS is keeping a close eye on how the pandemic is evolving, with the hope of a healthier and more stable situation around the globe in coming months.

In order to protect the health of participants at the MYS, we will implement directives issued by the government of Monaco and the World Health Organisation (WHO) that reflect how the pandemic has evolved by September 2020.

The 2020 Monaco Yacht Show will probably be one of the first occasions in the year for bringing together players in the luxury yachting industry, for meeting private clients to discuss current and future market trends and, in short, for sharing the authentic superyachting experience that only a visit to a yacht show can offer.

MYS 2019: quality was there

From 25 to 28 September 2019, the Monaco Yacht Show featured the most impressive fleet of superyachts in its history and attracted a record-breaking number of exhibitors: 600 companies came to energize the yachting market, drawing an encouragingly vast and committed clientele to the show.

2 weeks after the 29th edition of the MYS, feedback from the exhibitors is pragmatic and positive: although the market could be stronger, positive signs are to be noted, including the higher number of private visitors present at Monaco’s Port Hercule this year. They included guests of MYS, invited to visit the various superyachts up for sale or charter. The MYS private concierge service invited over 200 VIP visitors (211 to be precise, compared to 150 in 2018), linking them up with the show’s exhibitors and triggering over 50 yacht visits. The majority of these potential clients came from the United States, Russia, England, China and India. Exhibitors noted a definite trend in visitor profile: a broader range of countries, a wider age bracket, and serious intentions to buy or charter.

The MYS confirmed its status as a major annual event in the world of luxury yachting by unveiling some of the latest superyacht projects, technologies and joint ventures during the four days. The event’s importance was further established by the outstanding quality of the yachts exhibited in the water and the fantastic products and services presented at the various stands. The show acts as a true catalyst for trends in the yachting world of the future, proving to future owners and yachting professionals that the MYS is an absolute must – as confirmed by the albeit slight increase in attendance this year (31,565 visitors compared to 30,400 in 2018).

The most impressive fleet of superyachts ever exhibited at Monaco Yacht Show
The most keenly awaited superyacht show of the year showcased 125 superyachts with an estimated total worth of around €4 billion*. Out of all 29 editions of the yacht show, this was without doubt the most impressive fleet of vessels ever to be presented. The superyacht exhibition included 44 new models and 14 megayachts over 70 metres in length - including 2 over 100m! Although the average length remained stable at 49.5m, the average price for a motoryacht exhibited at the show reached €37.8 million this year. All in all, the 2019 MYS boasted yachts that were bigger and more amazing than ever, as well as a tendency towards “greener” yachts and enhanced performance in terms of technology, speed and design.

600 top-notch exhibitors
600 participating companies occupied a large portion of Port Hercule in Monaco, organised into different themed areas. Yacht builders, brokers and designers set up their stands on the quaysides, close to their yachts. Tender and water toy manufacturers showcased no fewer than 55 pieces of equipment, over half of which were being presented for the very first time. Their stands were mainly situated on the port’s Quai Antoine Ier, where the yacht show’s Car Deck displayed 30 collector or custom-built cars and motorbikes. The show’s many nautical equipment manufacturers and country pavilions were set up in tents on the port’s Darse Sud and Quai Albert Ier. The Parvis Piscine tent was dedicated to luxury products and services, drawing many a visitor throughout this year’s show. Its fully revamped Upper Deck Lounge, reserved for the show’s partners from the luxury industry, spanned over 2 floors.


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Prize-winning superyachts
On the eve of the MYS, 4 prizes were awarded at the 6th Monaco Yacht Show Superyacht Awards ceremony. The list of winners comprised three vessels. Attila (64m, Sanlorenzo) received the MYS/RINA Award for its design, which complies with the environmental standards established by RINA, the Italian company in charge of classifying superyachts. TIS, a brand new 111-metre yacht by German shipyard Lürssen, received the MYS Interior Design Award. Excellence (80m, Abeking & Rasmussen) won two prizes: the MYS Exterior Design Award, and the ceremony’s most prestigious award, the MYS Finest New Superyacht Award.

Monaco Yacht Summit
Immediately before the ceremony, the MYS hosted the 4th edition of the Monaco Yacht Summit, during which a variety of yachting-related subjects were discussed by some 40 participants interested in purchasing or chartering a yacht in the near future.

The 2019 MYS carried a note of optimism, supported by its exhibitors' commitment to showcasing their finest products and services and by an increasingly varied final-client profile. The date has been set for next year’s event to confirm this positive trend on the occasion of the Monaco Yacht Show’s 30th anniversary.


Monaco Yacht Show
23-26 September 2020
www.monacoyachtshow.com
#mys2020


*Joint analysis with SuperYacht Times

© Eray Altay