The Monaco Yacht Show launches its 2019 advertising campaign

The advertising campaign of the 2019 Monaco Yacht Show again reveals the audacious direction undertaken by the Organisers for six years to welcome a new generation of private visitors and introduce them to superyachting.

The artwork features a slightly restyled logo with the iconic monogram "MYS", bigger and instantly recognizable. This logo refresh will increase the Monaco Yacht Show’s brand awareness as a label of the Monaco superyacht art of living and of the « MYS » know-how in superyacht events, also heightened by the “House of Fine Yachting” hallmark (like seasonal collections in Haute Couture, the MYS unveils a unique collection of 120 superyachts every year).

The woman model, symbol of the chic universe of lifestyle superyachting, firmly crosses a water wall. The MYS is already looking forward to its 30th edition in 2020. An anniversary date that will resolutely position the Monaco Yacht Show as a genuine family brand with a range of related projects dedicated to enhance the show’s visit experience for the private clientele and offer a first immersion into the superyacht world for prospective owners or charterers over the next few editions (Monaco Yacht Summit, MYS Inaugural Gala event, Car Deck, Tenders & Toys, Sapphire Experience).

 Monaco Yacht Show
25-28 September 2019

 

Advertising campaign designed by the communication agency ComPlus.